Size Guide
Featured Products
Men's Hollow-Fiber Button-Down, Green Twill
$95
- A soft button-down shirt that uses fabric technology to wick moisture and keep you warmer than a traditional, cotton button-down shirt.
- This shirt was inspired by windy days in San Francisco. You know, those “summer” days where it may or may not be warm in the sun but when that shade / wind combo hits and the fog rolls in, you’re wishing you had something else. With the hollow-fiber technology (see fabric description for more info), the shirt is as warm as a thin sweatshirt without the bulk or extra layer needed.
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Fabric: High quality poly fibers are wrapped around a core, then in final stages of production, the core is removed, leaving a column of air that insulates your body (a wetsuit does something similar with a thin layer of water close to the body). The poly wicks moisture and is durable to make a shirt that can still look good after years of wash-wear-repeat cycles.
Fit: The fit is a flattering straight cut that does not float away from the body. On the scale of billowy-uncle and hipster-skinny, this shirt sits right in the middle. -
Machine washableExtra button includedTonal stitchingMade in the SF Bay Area
Men's Hollow-Fiber Button-Down, Red Twill
$95
- A soft buttondown shirt that uses fabric technology to wick moisture and keep you warmer than a traditional, cotton button-down shirt.
- This shirt was inspired by windy days in San Francisco. You know, those “summer” days where it may or may not be warm in the sun but when that shade / wind combo hits and the fog rolls in, you’re wishing you had something else. With the hollow-fiber technology (see fabric description for more info), the shirt is as warm as a thin sweatshirt without the bulk or extra layer needed.
-
Fabric: High quality poly fibers are wrapped around a core, then in final stages of production, the core is removed, leaving a column of air that insulates your body (a wetsuit does something similar with a thin layer of water close to the body). The poly wicks moisture and is durable to make a shirt that can still look good after years of wash-wear-repeat cycles.
Fit: The fit is a flattering straight cut that does not float away from the body. On the scale of billowy-uncle and hipster-skinny, this shirt sits right in the middle. -
Machine washableExtra button includedTonal stitchingMade in the SF Bay Area
Women's Ultrafine Merino Shirt, Black
$55
- This updated version of our classic v-neck features a silky-soft merino wool fabric. We specifically chose this merino wool for it's extremely comfortable feel, drape, and honestly, for not looking like a sporty/technical shirt. But hidden in this fabric is some serious technology: a nylon core with ultrafine strands of merino wool wrapped around it, giving the shirt both durability and softness. We also left off any external branding to make this shirt even more subtle and versatile, able to seamlessly go from the trails to dinner in town. Another magical property of merino wool is that it dries remarkably fast and doesn't retain odor (even after days of continuous use), making it perfect for travel and able to comfortably take the place of several shirts.
- Lightweight 135 gsm, 18.9 micron merino wool
87% merino / 13 % nylon (core)
Naturally Odor Resistant
Temperature Regulating
Machine wash cold, lay flat to dry or tumble dry low temp
Our merino wool is ethically and sustainably sourced from New Zealand, cut in Oakland, California, and sewn in San Francisco. In total, we help support a manufacturing community of 100+ local Bay Area residents and families. - Free Shipping (and Returns!) within Continental US
Packages ship USPS Priority Mail or Fedex Ground
For additional information, see the FAQ
Women's Ultrafine Merino Shirt, Steel
$55
- This updated version of our classic v-neck features a silky-soft merino wool fabric. We specifically chose this merino wool for it's extremely comfortable feel, richness of color, and honestly, for not looking like a normal technical shirt. Designed for versatility, we intentionally made the stitching subtle to allow it to seamlessly go from the trails to dinner in town without losing a step. This particular merino wool fabric has some serious technology under the hood as well. The fiber is a nylon core with ultrafine strands of merino wool wrapped around it, giving the shirt both durability and softness. This is unique, because generally the finer (and softer) the merino, the more prone it is to breaking. Another magical (we think) quality of merino wool is the naturally anti-bacterial and anti-microbial properties that prevent it from retaining odor (even after days of continuous use). We find this makes it a perfect shirt for traveling light and, dare we say, the only shirt you need to pack.
- Lightweight 130 gsm, 18.9 micron merino wool
87% merino / 13 % nylon (core)
Naturally Odor Resistant
Temperature Regulating
Moisture Wicking
Fire Retardant - Machine wash cold, lay flat to dry or tumble dry low temp
Our merino wool is ethically and sustainably sourced from New Zealand, cut in Oakland, California, and sewn in San Francisco. In total, we help support a manufacturing community of 100+ local Bay Area residents and families. - Free Shipping (and Returns!) within Continental US
Packages ship USPS Priority Mail or Fedex Ground
For additional information, see the FAQ
Men's Merino Woven Button-Down, Ocean Blue
$139
- A pre-washed, soft, merino wool + organic cotton buttondown shirt.
- We imagine this shirt being the perfect post-surf or park day picnic piece - those types of days when you might get gross (unimaginable, we know) but still want to look good. Pressed merino wool is also great for travel. This shirt would be able to resist airplane / taxicab / transit stink, like a champ.
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Fabric: The blend of New Zealand merino wool and organic cotton is odor-resistant and soft. We pre-washed the fabric to give it that broken-in, casual feel.
Fit: The fit is a flattering straight cut that does not float away from the body. On the scale of billowy-uncle and hipster-skinny, this shirt sits right in the middle. -
Machine washableExtra button includedTonal stitchingMade in the SF Bay Area
Men's Hemp Button-Down, Charcoal
$95
- This shirt uses sustainable hemp and combines it with a recycled poly for moisture-wicking, odor resistance, and a look at fits into any happy hour.
- We wanted to prove that hemp is not just for hippies - that wearing sustainable fabrics doesn’t have to compromise a work-day, urban style. This shirt is different while not being outlandishly so.
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Fabric: We are secretly hippies (we love trees) but don’t always love the feel or look of hemp. That is, until we found this version, which is both rugged and refined.
Fit: The fit is a flattering straight cut that does not float away from the body. On the scale of billowy-uncle and hipster-skinny, this shirt sits right in the middle. -
Machine washableExtra button includedTonal stitchingMade in the SF Bay Area
Women's Hoodie L/S Shirt, Natural
$59
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Our softest hoodie shirt to date. Sustainably sourced organic cotton and natural yak down (brushed, not sheared) makes this weekend-friendly style ultrasoft and odor-resistant. The coloring is the natural color of yak fiber - no dyes or chemicals used in the processing of this shirt. Made locally in San Francisco, CA.
- Soft, lightweight 4.2 oz.
88% Organic Cotton, 12% Yak Down
Naturally odor resistant
Machine wash cold, lay flat to dry or tumble dry low temp
Made in the San Francisco Bay Area
- Free Shipping (and Returns!) within Continental US
Packages ship USPS Priority Mail or Fedex Ground
For additional information, see the FAQ
Men's Hemp Henley Hoodie, Fog Blue
$68
- Hemp, a distinctly sustainable, ecologically-friendly fabric steeped in a long history of clothing. Its natural odor-resistance and durability have made this fiber top choice for civilizations throughout time. We searched high and low for a hemp fabric that was soft and not *too hippie* feeling (you know what I mean). It also needed to be processed in an ethically and environmentally friendly way. After almost a year of searching, we finally found the perfect fabric in the perfect colors and are thrilled to pair it with our new henley hoodie style. Destined to be a post-surfing, weekend coffee, walking the dog in the park - favorite. Limited Edition, available in Charcoal and Fog Blue.
- Year-round wearability weight, 7 oz. knit fabric
55% Hemp / 45% Organic Cotton
Naturally Odor Resistant
Temperature Regulating
Machine wash cold, lay flat to dry or tumble dry low temp
Made in the San Francisco Bay Area - Free Shipping (and Returns!) within Continental US
Packages ship USPS Priority Mail or Fedex Ground
For additional information, see the FAQ
Men's Hemp Henley Hoodie, Charcoal
Sold Out
- Hemp, a distinctly sustainable, ecologically-friendly fabric steeped in a long history of clothing. Its natural odor-resistance and durability have made this fiber top choice for civilizations throughout time. We searched high and low for a hemp fabric that was soft and not *too hippie* feeling (you know what I mean). It also needed to be processed in an ethically and environmentally friendly way. After almost a year of searching, we finally found the perfect fabric in the perfect colors and are thrilled to pair it with our new henley hoodie style. Destined to be a post-surfing, weekend coffee, walking the dog in the park - favorite. Limited edition, available in Charcoal and Fog Blue.
- Year-round wearability weight, 7 oz. knit fabric
55% Hemp / 45% Organic Cotton
Naturally Odor Resistant
Temperature Regulating
Machine wash cold, lay flat to dry or tumble dry low temp
Made in the San Francisco Bay Area - Free Shipping (and Returns!) within Continental US
Packages ship USPS Priority Mail or Fedex Ground
For additional information, see the FAQ
Women's Paige Softshell Jacket, Heather Grey
$199
- The Paige Softshell blends the style of a leather motorcycle jacket with a water-resistant and windproof fabric. Cut in a slightly longer silhouette with gentle stretch so it moves with you throughout your day.
- Traditionally, softshell fabric is stiff and feels like neoprene, pair that with boxy silhouettes commonly found in outdoor women’s jackets, and how could we not ask ourselves - can we do this better? We wanted to create a feminine cut jacket that is both soft and strong - something that can withstand the elements, make us feel cozy, and remind us that the female shape is something to be celebrated.
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Fabric: Bonded three-layer fabric - fleece on the inside for next-to-skin comfort and warmth, a one-way permeable laminated layer in the middle to allow body moisture to evaporate but not let rain in, heathered knit fabric on the outside for stretch and easeful style.
Fit: Follows the curves but allows them to breathe (or eat a pizza). The back of the jacket is 1” longer to adapt to any bending, reaching, biking, or hugging action that could take place during your day. There’s a natural structure to the fabric, which we accentuate in different places with stitching and zippers, and also places where the fabric is encouraged to drape naturally, like in the collar. - The details in this jacket contrast with the visual softness of the fabric using matte black oxide metal YKK zippers and copper translucent snaps. These are repeated throughout the jacket: snaps at the very top and bottom and zippers at the ends of the sleeves.
Women's Paige Softshell Jacket, Heather Black
$199
- The Paige Softshell blends the style of a leather motorcycle jacket with a water-resistant and windproof fabric. Cut in a slightly longer silhouette with gentle stretch so it moves with you throughout your day.
- Traditionally, softshell fabric is stiff and feels like neoprene, pair that with boxy silhouettes commonly found in outdoor women’s jackets, and how could we not ask ourselves - can we do this better? We wanted to create a feminine cut jacket that is both soft and strong - something that can withstand the elements, make us feel cozy, and remind us that the female shape is something to be celebrated.
-
Fabric: Bonded three-layer fabric - fleece on the inside for next-to-skin comfort and warmth, a one-way permeable laminated layer in the middle to allow body moisture to evaporate but not let rain in, heathered knit fabric on the outside for stretch and easeful style.
Fit: Follows the curves but allows them to breathe (or eat a pizza). The back of the jacket is 1” longer to adapt to any bending, reaching, biking, or hugging action that could take place during your day. There’s a natural structure to the fabric, which we accentuate in different places with stitching and zippers, and also places where the fabric is encouraged to drape naturally, like in the collar. - The details in this jacket contrast with the visual softness of the fabric using matte black oxide metal YKK zippers and copper translucent snaps. These are repeated throughout the jacket: snaps at the very top and bottom and zippers at the ends of the sleeves.
Men's Merino Wool Henley, Gray
$78
- Merino wool is one of our all-time favorite fabrics, not only for the soft feel of the fabric, but for the long list of natural performance aspects. For an upgraded long-sleeve henley that you can run in, sweat in, travel, and wear multiple days in a row without retaining odor, to us, there's no better material.
- 190 gsm, 17.5 micron merino wool
87% merino / 13 % nylon (core) for durability and faster drying times
Naturally Odor Resistant
Temperature Regulating
Machine wash cold, lay flat to dry or tumble dry low temp
Made in the San Francisco Bay Area - Free Shipping (and Returns!) within Continental US
Packages ship USPS Priority Mail or Fedex Ground
For additional information, see the FAQ