Design

How our apparel is made

 Designed for the everyday

We believe that thoughtful design can allow us to do more, with less. Our approach blends performance fabrics from the outdoor industry with classic, adaptable designs. The result is apparel that can be rained on or sweated in, and still make it to work, happy hour, or any adventure in between. 

Concept

Our design process always seems to start with a sketch (and lots of coffee). From an original fit idea, we start to search for a fabric with the perfect blend of performance and aesthetic. We test it to make sure it falls exactly the right way and can withstand unpredictable weather conditions. Then, we dive into the details - how to make the pockets soft, the collar cozy, the zippers long lasting. We ask ourselves (and our amazing friends) how each piece of the jacket is used in everyday life, and how we can make it better. 

Prototyping & Testing

Every piece in our line goes through rigorous testing and multiple rounds of prototypes. We are borderline obnoxious when it comes to fit, and details down to the angle of the armhole are scrutinized. Bottom line: if we are going to make it, we want it to be the best.

Construction

Everything down to our patterns are made and printed locally. We love supporting the local trade, and we honestly think they are the best out there. Our team has worked with industry giants and scrappy startups for over 20 years. We always align our patterns to maximize the efficiency of fabric use, and any remaining scraps are donated to local companies that upcycle the fabric into their own designs.

The Last Mile

We offer free shipping and returns for all online orders to anywhere in the domestic USA. Our apparel can also be found in a number of Bay Area stores listed here, or come visit our studio to try on anything in person. 

Size Guide